Our Profile

Cranswick Pet Products is based at Driffield, East Yorkshire, and is part of Cranswick Pet and Aquatics Ltd. The business has enjoyed strong growth over recent years on the back of product innovation and high customer service levels.

The core business is the manufacture and distribution of a range of products summarised as follows:

  • Premium Racing Pigeon Mixes, as used by a number of Champion Fanciers.
  • High quality Indoor Bird & Aviary Seed Mixtures.
  • Wild Bird Food, Treats and Accessories.
  • Small Animal Food for Rabbits, Guinea Pigs and Hamsters.
  • Most products are available in both bulk bags of 12.5 kg to 25 kg, and pre pack sizes.

The development strategy focuses on increasing our UK market share in the main sectors of the pet industry in which we operate. This is through continuous research and development, the introduction of complimentary products, and ensuring our levels of customer service are unsurpassed.

The opening of our new factory in 2005 gave the business one of the largest, most efficient bird food factories in Europe. Coupling this with our commitment to quality, cleanliness and consistency, Cranswick Pet Products are leading the flock in wild bird, pigeon and small pet care products.

Mission statement

By exceeding customer expectation and continual product innovation, we aim to grow the business, in order to be recognised as Europe’s leading supplier of bird food and accessories.